user experience for local art
SCAD Secession finalist 2018
To make Art Rise Savannah (ARS) more accessible to the public by creating meaningful conversations about local art.
The local community of Savannah struggles to identify with its creative economy. There is a need for a platform that opens up a conversation between local artists, residents and businesses to create awareness about art in the city.
Persona and scenario development
Functional elements and sitemap
Visual identity and user interface
ARS' only online presence
was their website and Facebook page.
We conducted interviews with the owner of the organisation and residents of Savannah to understand what they looked for in a digital experience.
My role was primarily to identify personas, develop scenarios & their corresponding functional elements. We worked together to create wireframes, user tests, the identity and visual interface.
evolving our objective
As we developed our concept, our goal became two-fold.
One, to provide local artists and residents an opportunity to showcase and comment on art. Two, to provide local businesses a platform to offer their space and collaborate with artists.
Wireframes + User testing
Handmade watercolor textures were created to represent the artistic nature of the app. Instead of icons, we used text to demarcate different features. Markers, like the back button, were designed to represent the Victorian influences in Savannah in a friendly modern way.
To display a dichotomy between business and individual users, hues of orange and blue were used as the primary color scheme. We were careful not to use too much color in our brand language, since the main feature of our app was to showcase colorful artwork.