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User experience for local art

ARise

user experience for local art


SCAD Secession finalist 2018


ARise is an iOS mobile prototype for Art Rise Savannah – a local non-profit that gives people the opportunity to access art in Savannah, Georgia. Based on preliminary research, the concept of a mobile application was taken forward by Keeley GribbVitor Da SilvaSamyuktha Baliga and myself.

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objective

To make Art Rise Savannah (ARS) more accessible to the public by creating meaningful conversations about local art.

opportunity

The local community of Savannah struggles to identify with its creative economy. There is a need for a platform that opens up a conversation between local artists, residents and businesses to create awareness about art in the city.

approach

Persona and scenario development
Functional elements and sitemap
Wireframes
User tests
Visual identity and user interface

 

 

Context

ARS' only online presence
was their website and Facebook page.

We conducted interviews with the owner of the organisation and residents of Savannah to understand what they looked for in a digital experience.

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My role was primarily to identify personas, develop scenarios & their corresponding functional elements. We worked together to create wireframes, user tests, the identity and visual interface.

 
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evolving our objective

As we developed our concept, our goal became two-fold.
One, to provide local artists and residents an opportunity to showcase and comment on art. Two, to provide local businesses a platform to offer their space and collaborate with artists.

 

Opportunities

Limitations

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personas

 

 

Functional elements

 

User scenarios

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sitemap

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Wireframes + User testing

 

Interface design

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brand elements

Handmade watercolor textures were created to represent the artistic nature of the app. Instead of icons, we used text to demarcate different features. Markers, like the back button, were designed to represent the Victorian influences in Savannah in a friendly modern way.

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color palette

To display a dichotomy between business and individual users, hues of orange and blue were used as the primary color scheme. We were careful not to use too much color in our brand language, since the main feature of our app was to showcase colorful artwork.

 
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Preliminary research that led us to create the ARise app was conducted by Arielle Vilardo, Eric GreenWenchao Ma, Boqiang Su and Srujana Akkiraju of Savannah College of Art and Design’s School of Design.