identity & communication strategy
Bihar Museum in Patna, Bihar is an Indian history museum that opened its doors to the public in 2015. As part of the team at Lopez Design, I helped create a brand strategy and system for the Bihar Museum.
Bihar was once a region known for its rich art and culture. The Bihar Museum aims to make the local and tourist population aware of its rich cultural heritage.
To remind people of Bihar's glorious past and make it a state of pride for the nation.
Visual identity exploration
Digital experience exploration
To represent the vibrant yet rooted nature of the museum, a mixture of earthy and bright colors were used.
Great Dynasty, Supreme Knowledge and Way of Life are the three pillars that made ancient Bihar a rich civilization. This was integrated into the visual identity.
The visual language was made flexible and has been applied to a variety of print and web collaterals. A combination of the devanagri script with museum artifacts aims to create a sense of pride in visitors to the museum.
Bihar’s state symbol, the Peepal tree is universally recognized as the Bodhi tree – a symbol of wisdom, knowledge and growth.
The shirorekha (the horizontal line joining the characters) unites the english and hindi letterforms as a bridge to the Bodhi tree.
The website celebrates the complex culture of India, and unites the vernacular with the global.
See the full website here.