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Identity & communication strategy

Bihar Museum

identity & communication strategy



Bihar Museum in Patna, Bihar is an Indian history museum that opened its doors to the public in 2015. As part of the team at Lopez Design, I helped create a brand strategy and system for the Bihar Museum.

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Context

Bihar was once a region known for its rich art and culture. The Bihar Museum aims to make the local and tourist population aware of its rich cultural heritage.

opportunity

To remind people of Bihar's glorious past and make it a state of pride for the nation. 

role

Communication strategy
Visual identity exploration
Digital experience exploration

 

Color palette

To represent the vibrant yet rooted nature of the museum, a mixture of earthy and bright colors were used.

 
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three pillars

Great Dynasty, Supreme Knowledge and Way of Life are the three pillars that made ancient Bihar a rich civilization. This was integrated into the visual identity. 

 
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Dynamic application

The visual language was made flexible and has been applied to a variety of print and web collaterals. A combination of the devanagri script with museum artifacts aims to create a sense of pride in visitors to the museum.

 

Bodhi tree

Bihar’s state symbol, the Peepal tree is universally recognized as the Bodhi tree – a symbol of wisdom, knowledge and growth.

 
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bilingual logotype

The shirorekha (the horizontal line joining the characters) unites the english and hindi letterforms as a bridge to the Bodhi tree. 

 
 

Museum collaterals

 

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Museum plan

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Digital experience

The website celebrates the complex culture of India, and unites the vernacular with the global.
See the full website here.

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Extended learning opportunities are available online in the form of articles, maps and information about artifacts.

Extended learning opportunities are available online in the form of articles, maps and information about artifacts.

The website is bilingual, so it can be read in both english and hindi.

The website is bilingual, so it can be read in both english and hindi.

Short snippets of information can be viewed chronologically on a static timeline above the main content.

Short snippets of information can be viewed chronologically on a static timeline above the main content.

 
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The Bihar Museum was undertaken in collaboration with architects Maki and Associates, wayfinding experts Mijksenaar, communication agencies BlogworksIshan Khosla Design and the Indian Type Foundry,