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Branding & illustration

Delhicon

branding & illustration


Delhicon is an illustrative study in information design with a humorous, yet useful take on what New Delhi has to offer. This tool kit was designed for tourists and incorporates a visual language that can be associated with the city of New Delhi in India.

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Objective

To create a tangible product that can be carried around by people who aren’t residents of New Delhi.

Opportunity

New Delhi is a cultural hub with a milieu of local crafts and global economies. There is a design opportunity to create an enjoyable experience for tourists through a culmination of the serious and the quirky, and highlight information that goes beyond clichéd tourist attractions.

approach

Ethnographic research
Information design
Illustration
Visual identity

 
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context

New Delhi is one of India's most popular tourist spots.

With its status as the metropolitan capital of India (expected to be the third largest tourist economy by 2028) and its proximity to tourist attraction, New Delhi is full of unexpected sights, sounds and smells that have yet to be explored by visitors.

 
 
 

Secondary research

I began by looking into informative material that is already out there for tourists. Lonely Planet and DK Eyewitness Travel are two case studies that provide a lot of information about the city within the pages of a heavy printed book. My objective was to provide small pockets of information in a digestible format to visitors on-the-go. Examples of visual delight in publication design were also studied to understand information architecture within printed collateral.

 
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Affinitization + analysis

Symbols and illustrations, small pocket-friendly sized books and monochromatic color schemes were explored based on feedback received from interviews and questionnaires. In order not to overwhelm the reader, categories were created with snippets of information.

 
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layout

A big challenge was dividing visual and written information in such a way that it was both legible and engaging to read. The information provided was practical with a touch of whimsy. Some of the categories include emergency numbers, sizing charts, bus schedules and 'interesting' pests to look out for.

 
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data collection

I travelled around the city, photographed and collected small items that would later inspire certain elements of the design. Questionnaires were conducted to understand what visitors found useful about existing city guides, and what they wanted out of a new guide.

 
 

illustration

Symbols and illustrations, small pocket-friendly sized books and monochromatic color schemes were explored based on feedback received from interviews and questionnaires.

 
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Delhicon evolved into a booklet that opens out into an informative poster and a mobile application.

 

poster booklet

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mobile application

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This project was undertaken as part of an internship with The Grafiosi Studio of Art + Design, under the mentorship of Pushkar Thakur.